Online PR News – 12-April-2011 –Webmasters across the world particularly those who are engaged in Google SEO and Google Optimization should know that Google has made some significant changes in its algorithm. This change is very significant since it has prompted a major change in the overall ranking system of Google. As more and more people are doing Best SEO to obtain higher ranking in the search engine result pages of Google it has become very difficult for Google to identify the quality ones. It can no longer rely solely on backlinks to distinguish between the good and the bad.
Therefore it has become very important for Google to introduce a stricter filtering process. It is now taking into consideration many new things alongside the one it had relied on earlier. The new things that it is taking into consideration are:
Domain Related Factors:
1.The past record of a domain like how often it changed IP
2.Domains past owners i.e how often the owner was changed
3.The external mention of the domain (non linked)
4.The geo targeted setting in Google Webmaster tool.
5.Use of the Keyword in the domain.
Site Architecture Factors:
1.Website url structure
2.site navigation structure
3.Use of external CSS / JS files;
4.Website structure accessibility (use of inaccessible navigation, JavaScript, etc);
5.Use of canonical URLs;
6.“Correct” HTML code (?);
7.Cookies usage;
Content Factors:
1.Updated content (frequently updated content gets preference)
2.Content uniqueness (duplicate content invites penalty)
3. Pure text content ratio (without links, images, code, etc)
4. Keyword density (ideal keyword density 2-5%)
5. Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation;
Internal Linking Factors:
1 . No of internal links to page;
2 . No of internal links to page with identical / targeted anchor text;
3 . No of internal links to page from content (instead of navigation bar, breadcrumbs, etc);
4 . No of links using “nofollow” attribute; (?)
5 . Internal link density,
Website factors
1.Use of Robot.txt
2.Overall site update frequency
3.Overall site size
4.Amount of time passed after being indexed by Google
5.Use of XML sitemap
6.On-page trust flags (Contact info (for local search even more important), Privacy policy, TOS,
and similar);
7.Website type (e.g. blog instead of informational sites in top 10)
These are some of the factors that Google is taking into account in its latest updated algorithm.
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