SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both On Page and Off, you generally get higher natural search engine rankings, which leads to traffic for you.
If you've spent time online recently, you've probably read the term SEO or Search Engine Optimization. But what does it mean, exactly? "SEO" is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs. That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.
