The process involves the analysis of the following key factors.
Current Search Engine Rankings:
Identify where your company's website currently ranks in the top 3 most utilized search engines (Google, Yahoo and MSN). We will evaluate all major keyword terms associated with your business model.
Google Page Rank:
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page.
How is PageRank calculated?
To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.
Formula of Page Rank
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
Link Popularity:
Link popularity is defined by the quality and quantity of inbound and outbound links of your web page. By quality we mean the reputations of the websites that link to you, the titles of the pages that link back to you, the text used to link to your website and a few other factors. ...
Search Engine Accessibility:
Review the site structure of your website and determine it's overall ability to be easily indexed by search engines
Review current meta tags
Keyword Density:
The measure of how many times a keyword is repeated compared to the overall content of a web page. If a keyword was listed 5 times out of a word count of 50 the keyword density would be 10%.
Review Scope of Website:
Review of the depth of the site and the features and resources that it offers
Competitor Analysis:
Identify and analyze websites that are in direct competition for targeted keywords and are ranking highly
