Saturday, January 10, 2009

How to use Google Analytics to Track SEO Rankings

With Google and other search engines continuing to roll out personalization updates, it is becoming increasingly difficult for Seos to get an idea of their true ranking position. A personalized search result page can look completely different than the results a ranking tool would provide.

Andre Scholten wrote a guest post on Yoast Yoast explaining how Google Analytics users can get a better idea of where they rank for specific keywords. Although users will not be able to get the exact position, they will be able to figure out what page of the SERPs they rank on.

How do you do it? Google Analytics allows you to create custom filters for your analytics data. In this case, an advanced filter. I don’t want to steal AndrĂ©’s thunder, so head Over to Yoast And Read how you set it up.