This article discusses the basics of SEO, short for "search engine optimization", and is divided into the following sections:
• Overview of Search
• Definition of SEO
• Types of SEO
Overview of Search
When a person searches for something at a search engine the results that are returned by the search engine are referred to as "search results" (SEO professionals refer to this as "SERPs", which stands for Search Engine Return Placements).
The thing that is searched for is referred to as the "search phrase".
Keywords are words that are most important to a web site (e.g. "insurance"), while key phrases are multiple keywords that people search for (e.g. "term life insurance"). Very few people search on single words, rather they search for phrases.
NOTE: when you are searching for something be as specific as possible; this will result in the most relevant search result items.
Definition of SEO
Search engine optimization is a generic term that encompasses a variety of things. As such it often has a different meaning to people, depending on what they have read or researched.
Simply put, search engine optimization refers to the act of improving a web site's ranking (i.e. placement) within search results.
Types of SEO
SEO can be categorized into two specific initiatives: on-site optimization and off-site optimization.
On-Site Optimization
On-site optimization refers to work done on a web site, which can be the modification of existing content as well as the addition of new content.
Examples of on-site optimization are:
• Fixing domain issues (e.g. multiple domains or sub-domains that all resolve to the same site, resulting in duplicate content problems)
• Page level optimization of Title tags and meta tags (although meta tags aren't nearly as important as they used to be)
• Using key phrases within important page sections such as anchor (link) text, header tags (titles), and the first and last paragraphs of a page
• Using keywords in the site structure (e.g. folder names, filenames and even the domain itself)
The trick to on-site optimization is having optimized text that: reads well; offers solutions to readers (as opposed to being product-centric); and elicits a favourable emotional response from the user.
It is important to mention that a Professional SEO campaignalways starts with market research and keyword research (the scope of which is outside this article).
Off-Site Optimization
Off-site optimization refers to work that does not involve direct modification of a web site, yet affects the search engine ranking of the site.
There are two main categories of off-site optimization: link building and social media involvement.
Link building refers to getting hyperlinks from other sites that point to your site (either the home page or other pages within your site). These "backlinks" are critical when it comes to ranking well in the search engines, and backlinks establish relevancy and authority for target key phrases. One of Google's ranking factors (of which there are over two hundred) is Page Rank, which measures the importance of a site for a given key phrase by looking at backlinks to a site.
Some methods by which backlinks can be procured are:
• Guest blogging
• Article writing
• Directory entries
• Blog and forum commenting
• Social media entries (e.g. "tweets, "diggs", "stumbles", etc.)
• Press releases
Social media involvement has officially been acknowledged by major search engines as factors in their ranking algorithms. In addition it also establishes relevancy and authority for target key phrases.
Note that when it comes to an SEO campaign it is the off-site optimization that is by far the most time-consuming of the work that needs to be done!
Friday, October 21, 2011
Tuesday, April 12, 2011
The New Parameters in Google Algorithm
Online PR News – 12-April-2011 –Webmasters across the world particularly those who are engaged in Google SEO and Google Optimization should know that Google has made some significant changes in its algorithm. This change is very significant since it has prompted a major change in the overall ranking system of Google. As more and more people are doing Best SEO to obtain higher ranking in the search engine result pages of Google it has become very difficult for Google to identify the quality ones. It can no longer rely solely on backlinks to distinguish between the good and the bad.
Therefore it has become very important for Google to introduce a stricter filtering process. It is now taking into consideration many new things alongside the one it had relied on earlier. The new things that it is taking into consideration are:
Domain Related Factors:
1.The past record of a domain like how often it changed IP
2.Domains past owners i.e how often the owner was changed
3.The external mention of the domain (non linked)
4.The geo targeted setting in Google Webmaster tool.
5.Use of the Keyword in the domain.
Site Architecture Factors:
1.Website url structure
2.site navigation structure
3.Use of external CSS / JS files;
4.Website structure accessibility (use of inaccessible navigation, JavaScript, etc);
5.Use of canonical URLs;
6.“Correct” HTML code (?);
7.Cookies usage;
Content Factors:
1.Updated content (frequently updated content gets preference)
2.Content uniqueness (duplicate content invites penalty)
3. Pure text content ratio (without links, images, code, etc)
4. Keyword density (ideal keyword density 2-5%)
5. Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation;
Internal Linking Factors:
1 . No of internal links to page;
2 . No of internal links to page with identical / targeted anchor text;
3 . No of internal links to page from content (instead of navigation bar, breadcrumbs, etc);
4 . No of links using “nofollow” attribute; (?)
5 . Internal link density,
Website factors
1.Use of Robot.txt
2.Overall site update frequency
3.Overall site size
4.Amount of time passed after being indexed by Google
5.Use of XML sitemap
6.On-page trust flags (Contact info (for local search even more important), Privacy policy, TOS,
and similar);
7.Website type (e.g. blog instead of informational sites in top 10)
These are some of the factors that Google is taking into account in its latest updated algorithm.
Contact Information:
Therefore it has become very important for Google to introduce a stricter filtering process. It is now taking into consideration many new things alongside the one it had relied on earlier. The new things that it is taking into consideration are:
Domain Related Factors:
1.The past record of a domain like how often it changed IP
2.Domains past owners i.e how often the owner was changed
3.The external mention of the domain (non linked)
4.The geo targeted setting in Google Webmaster tool.
5.Use of the Keyword in the domain.
Site Architecture Factors:
1.Website url structure
2.site navigation structure
3.Use of external CSS / JS files;
4.Website structure accessibility (use of inaccessible navigation, JavaScript, etc);
5.Use of canonical URLs;
6.“Correct” HTML code (?);
7.Cookies usage;
Content Factors:
1.Updated content (frequently updated content gets preference)
2.Content uniqueness (duplicate content invites penalty)
3. Pure text content ratio (without links, images, code, etc)
4. Keyword density (ideal keyword density 2-5%)
5. Rampant mis-spelling of words, bad grammar, and 10,000 word screeds without punctuation;
Internal Linking Factors:
1 . No of internal links to page;
2 . No of internal links to page with identical / targeted anchor text;
3 . No of internal links to page from content (instead of navigation bar, breadcrumbs, etc);
4 . No of links using “nofollow” attribute; (?)
5 . Internal link density,
Website factors
1.Use of Robot.txt
2.Overall site update frequency
3.Overall site size
4.Amount of time passed after being indexed by Google
5.Use of XML sitemap
6.On-page trust flags (Contact info (for local search even more important), Privacy policy, TOS,
and similar);
7.Website type (e.g. blog instead of informational sites in top 10)
These are some of the factors that Google is taking into account in its latest updated algorithm.
Contact Information:
Monday, April 11, 2011
Future of Google digital library is hard to read
It was a glittering dream: A vast worldwide digital library, tens of millions of books all in one easily accessible place . . . named Google.
Now that dream has been denied, and soon dreamers will meet to see whether they can fashion a more workable vision - one that will pass legal muster.
In a Manhattan court March 22, U.S. Circuit Judge Denny Chin struck down an agreement among search engine Google, the Authors Guild, and the Association of American Publishers. The pact would have let Google sell access to its ever-growing database of more than 15 million digitized books. But no. The decision, a pivotal moment in the history of electronic books and libraries, stands firm on traditional notions of copyright, monopolies, and privacy. With the agreement rejected, all sides will huddle April 25 to see whether there's a next step.
"I'd love to be a fly on the wall at that meeting," says Corynne McSherry, intellectual-property director at the Electronic Frontier Foundation, which filed an objection in the case along with the American Civil Liberties Union.
"I don't know how they're going to work it out," says Ken Auletta, author of Googled: The End of the World as We Know It.
It's been a twisty-turny journey. In 2002, Google began scanning books into its database. In 2004, it launched Google Search (later renamed Google Books), by which users could view snippets and download, for a fee, public-domain books (those to which no one holds a copyright). Google partnered with places such as Harvard, Michigan, Stanford, and Oxford Universities and began to digitize their holdings.
But many of those books were under copyright, prompting the Authors Guild and the Publishers Association to sue in 2005.
A settlement was reached in 2008. Tellingly, Google agreed to pay $125 million to search for copyright holders and pay authors and publishers fees and royalties. Auletta says, "They were, in effect, acknowledging there's such a thing as copyright. That's a huge admission for a digital company to make."
But in 2009, the U.S. Department of Justice, worried about giving big Google a monopoly, balked. The agreement was amended, and last year it reached Chin's desk. The digital world had been waiting for the outcome.
Now that dream has been denied, and soon dreamers will meet to see whether they can fashion a more workable vision - one that will pass legal muster.
In a Manhattan court March 22, U.S. Circuit Judge Denny Chin struck down an agreement among search engine Google, the Authors Guild, and the Association of American Publishers. The pact would have let Google sell access to its ever-growing database of more than 15 million digitized books. But no. The decision, a pivotal moment in the history of electronic books and libraries, stands firm on traditional notions of copyright, monopolies, and privacy. With the agreement rejected, all sides will huddle April 25 to see whether there's a next step.
"I'd love to be a fly on the wall at that meeting," says Corynne McSherry, intellectual-property director at the Electronic Frontier Foundation, which filed an objection in the case along with the American Civil Liberties Union.
"I don't know how they're going to work it out," says Ken Auletta, author of Googled: The End of the World as We Know It.
It's been a twisty-turny journey. In 2002, Google began scanning books into its database. In 2004, it launched Google Search (later renamed Google Books), by which users could view snippets and download, for a fee, public-domain books (those to which no one holds a copyright). Google partnered with places such as Harvard, Michigan, Stanford, and Oxford Universities and began to digitize their holdings.
But many of those books were under copyright, prompting the Authors Guild and the Publishers Association to sue in 2005.
A settlement was reached in 2008. Tellingly, Google agreed to pay $125 million to search for copyright holders and pay authors and publishers fees and royalties. Auletta says, "They were, in effect, acknowledging there's such a thing as copyright. That's a huge admission for a digital company to make."
But in 2009, the U.S. Department of Justice, worried about giving big Google a monopoly, balked. The agreement was amended, and last year it reached Chin's desk. The digital world had been waiting for the outcome.
Tuesday, August 3, 2010
8 On Page SEO Steps
1. Carefully choose your keywords - find keywords that are extremely targeted to your page, are getting plenty of traffic, and have as little competition as possible.
2. Format your title with the most important keywords first, with secondary keywords following. Never more than 10-12 words (or 60 characters) – less if you can. A popular form is to use your main keyword phrase, a vertical bar or “pipe” character, and then your secondary keywords. i.e. -
Self Defense Products | Stun Guns and Pepper Sprays
Try to make it very readable – as this is what searchers will see as your site title in the search engines
3. Craft a good description of your site for the meta tag, using your keywords, but don’t obsess on it. Include a meta tag if you feel like it. However, the keyword meta tag is not important any longer.
4. Separate multiple topics on one page into individual pages that focus on single topics. Keep the number of keywords for each page as small as possible.
5. Use your keyword early and late. Recent statistical data shows that content at the beginning and end of a page has greater influence. Make sure to start out with them, and end with them.
6. Use anchor text in links within your site that contain the keywords of the page you are linking to.
7. Provide as much good, useful content in your subject area as is feasible with your site concept; using keywords as often as make sense; using all of the various style tags at some point on the page with your keywords, like bold, underline, and italic. It’s also helpful to have your keywords be the first words in the first paragraph on the page.
8. Last – and probably the most important and time consuming: Engage in an ongoing linking campaign.Get as many quality sites as you can to link to you. Do everything you can to get them to link to you with your keywords as the anchor text of the link itself.
2. Format your title with the most important keywords first, with secondary keywords following. Never more than 10-12 words (or 60 characters) – less if you can. A popular form is to use your main keyword phrase, a vertical bar or “pipe” character, and then your secondary keywords. i.e. -
Self Defense Products | Stun Guns and Pepper Sprays
Try to make it very readable – as this is what searchers will see as your site title in the search engines
3. Craft a good description of your site for the
4. Separate multiple topics on one page into individual pages that focus on single topics. Keep the number of keywords for each page as small as possible.
5. Use your keyword early and late. Recent statistical data shows that content at the beginning and end of a page has greater influence. Make sure to start out with them, and end with them.
6. Use anchor text in links within your site that contain the keywords of the page you are linking to.
7. Provide as much good, useful content in your subject area as is feasible with your site concept; using keywords as often as make sense; using all of the various style tags at some point on the page with your keywords, like bold, underline, and italic. It’s also helpful to have your keywords be the first words in the first paragraph on the page.
8. Last – and probably the most important and time consuming: Engage in an ongoing linking campaign.Get as many quality sites as you can to link to you. Do everything you can to get them to link to you with your keywords as the anchor text of the link itself.
Tuesday, April 20, 2010
What is Seo?
SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your page is optimized both On Page and Off, you generally get higher natural search engine rankings, which leads to traffic for you.
If you've spent time online recently, you've probably read the term SEO or Search Engine Optimization. But what does it mean, exactly? "SEO" is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs. That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.
If you've spent time online recently, you've probably read the term SEO or Search Engine Optimization. But what does it mean, exactly? "SEO" is a term that is used to describe the process by which traffic to a particular site is increasingly generated by search engines by way of search results. The quality of visitor traffic to a site can be measured by analyzing how often a visitor who uses a specific keyword phrase in a search actually performs. That is, how often those visitors make a purchase, download materials, request information, or interact with the site in any other way that indicates interest in the product or service the site offers.
Saturday, March 7, 2009
What is Seo Freelancer?
What is SEO Freelancer?
A freelancer, freelance worker, or freelance is a person who pursues a profession without a long-term commitment to any one employer. Freelance practice varies greatly. Some require clients to sign written Contracts while others may perform work based on verbal agreements, perhaps enforceable through the very nature of the work. Some freelancers may provide written estimates of work and request deposits from clients.
Freelancer Benefits?
Freelancers generally enjoy a greater variety of assignments than in regular employment, and—subject to the need to earn a regular income—usually have more freedom to choose their work schedule. The work experience can also lead to a broad portfolio of work and the establishment of a network of clients ultimately leading to a permanent position.
SEO Freelancer
Do you need a SEO Freelancer?
If you need some help with your search engine optimization but your budget won’t allow a full time company’s assistance, you may want to consider hiring my SEO freelancer Services. I am much less expensive than a larger company and you can usually be assured of more personal assistance. If you are planning out several campaigns, working with an SEO consultant or freelancer from Offshore is certainly more cost effective.
SEO Freelancer can help you in:
web project analysis
competitors analysis
search term analytics
code optimization (valid XHTML/CSS)
content / keywords optimization
SEO-aided design, redesign
link popularity enhancement
social media marketing
unique SEO–article copywriting
Off Page Optimization
Link Building Services etc.
I have started freelancing in India for over 1 Years now. And Now give more inexpensive Services. I am trying to cover all aspects of modern website Internet Marketing techniques.
From my freelance seo experience I would like to share: how keywords, URL's, domain names, meta tags, title tags, reciprocal links, font size and many other factors affect Search Engine Ranking or Positioning (SERP).
If You Want Seo Freelance Services than you can contact with me 24 hours
Contacts
Yogesh Kuchhal
Email: yogeshseo@gmail.com
rkseo2007@gmail.com
yogeseo@live.com
Ph. No.: +91-9212916685
: +91-9968350241
Delhi, India
A freelancer, freelance worker, or freelance is a person who pursues a profession without a long-term commitment to any one employer. Freelance practice varies greatly. Some require clients to sign written Contracts while others may perform work based on verbal agreements, perhaps enforceable through the very nature of the work. Some freelancers may provide written estimates of work and request deposits from clients.
Freelancer Benefits?
Freelancers generally enjoy a greater variety of assignments than in regular employment, and—subject to the need to earn a regular income—usually have more freedom to choose their work schedule. The work experience can also lead to a broad portfolio of work and the establishment of a network of clients ultimately leading to a permanent position.
SEO Freelancer
Do you need a SEO Freelancer?
If you need some help with your search engine optimization but your budget won’t allow a full time company’s assistance, you may want to consider hiring my SEO freelancer Services. I am much less expensive than a larger company and you can usually be assured of more personal assistance. If you are planning out several campaigns, working with an SEO consultant or freelancer from Offshore is certainly more cost effective.
SEO Freelancer can help you in:
web project analysis
competitors analysis
search term analytics
code optimization (valid XHTML/CSS)
content / keywords optimization
SEO-aided design, redesign
link popularity enhancement
social media marketing
unique SEO–article copywriting
Off Page Optimization
Link Building Services etc.
I have started freelancing in India for over 1 Years now. And Now give more inexpensive Services. I am trying to cover all aspects of modern website Internet Marketing techniques.
From my freelance seo experience I would like to share: how keywords, URL's, domain names, meta tags, title tags, reciprocal links, font size and many other factors affect Search Engine Ranking or Positioning (SERP).
If You Want Seo Freelance Services than you can contact with me 24 hours
Contacts
Yogesh Kuchhal
Email: yogeshseo@gmail.com
rkseo2007@gmail.com
yogeseo@live.com
Ph. No.: +91-9212916685
: +91-9968350241
Delhi, India
Saturday, January 10, 2009
How to use Google Analytics to Track SEO Rankings
With Google and other search engines continuing to roll out personalization updates, it is becoming increasingly difficult for Seos to get an idea of their true ranking position. A personalized search result page can look completely different than the results a ranking tool would provide.
Andre Scholten wrote a guest post on Yoast Yoast explaining how Google Analytics users can get a better idea of where they rank for specific keywords. Although users will not be able to get the exact position, they will be able to figure out what page of the SERPs they rank on.
How do you do it? Google Analytics allows you to create custom filters for your analytics data. In this case, an advanced filter. I don’t want to steal André’s thunder, so head Over to Yoast And Read how you set it up.
Andre Scholten wrote a guest post on Yoast Yoast explaining how Google Analytics users can get a better idea of where they rank for specific keywords. Although users will not be able to get the exact position, they will be able to figure out what page of the SERPs they rank on.
How do you do it? Google Analytics allows you to create custom filters for your analytics data. In this case, an advanced filter. I don’t want to steal André’s thunder, so head Over to Yoast And Read how you set it up.
Friday, November 7, 2008
What is White Hat SEO And Black Hat SEO
White hat SEO techniques-
1.) Internal linking - Allotting appropriate and clear internal linking within the sites is equally important. Avoid using visual pictures or logos for internal linking as they cannot be identified by search engine spiders. Use text links at the bottom of the homepage along with a sitemap of your entire website.
2.) Reciprocal linking - This type of linking also fetches backlinks to your website and can help generate extra profit. It is advisable to allot reciprocal linking to sites that are related to that of yours in some form or the other.
3.) Content creation - Every professional SEO consultant knows the importance of good content for a website. Content rich websites are easily crawled upon by the search engine spiders. Content creation should be to the point, meaningful, have relevant keywords, and be informative in nature. Choosing the proper keyword phrase is essential. One must choose specific and relevant keywords and optimize the homepage using those keyword phrases.
4.) Site optimization - Effective site optimization leads to better website promotion. It covers all important aspects like Meta tags, titles, content, etc.
Black hat SEO techniques-
1.) Hidden text – Some websites incorporates text whose font color blends in with the site background. Such websites are easily caught by their competitors, and the site will get blacklisted.
2.) Stuffing of keywords – This is the most common black hat SEO technique. Here the webmaster inserts large amounts of keywords or phrases repeatedly without having any relevant meaning. Thus text is extremely uninteresting to read. They are usually placed in smaller fonts at the bottom of the page.
3.) Doorway pages - It is the most dangerous form of inserting a doorway page, simply to target specific keywords or phrases with little or no value to the user.
4.) Duplicate sites - Some webmasters create duplicate sites for their original site for website promotion purposes. They think that it would outrank their original website. This is a totally banned practice.
5.) Cloaking - This method refers to the use of many black hat SEO techniques simultaneously for submitting varied information to search engines, which are invisible to the visitors. They sometimes go undetectable but can be identified by the competitors, and will result in the banning of the website.
6.) Interlinking - There are multiple websites that are interlinked to each other for link popularity. This is a rather difficult tactics to be detected.
Yogesh Kuchhal
1.) Internal linking - Allotting appropriate and clear internal linking within the sites is equally important. Avoid using visual pictures or logos for internal linking as they cannot be identified by search engine spiders. Use text links at the bottom of the homepage along with a sitemap of your entire website.
2.) Reciprocal linking - This type of linking also fetches backlinks to your website and can help generate extra profit. It is advisable to allot reciprocal linking to sites that are related to that of yours in some form or the other.
3.) Content creation - Every professional SEO consultant knows the importance of good content for a website. Content rich websites are easily crawled upon by the search engine spiders. Content creation should be to the point, meaningful, have relevant keywords, and be informative in nature. Choosing the proper keyword phrase is essential. One must choose specific and relevant keywords and optimize the homepage using those keyword phrases.
4.) Site optimization - Effective site optimization leads to better website promotion. It covers all important aspects like Meta tags, titles, content, etc.
Black hat SEO techniques-
1.) Hidden text – Some websites incorporates text whose font color blends in with the site background. Such websites are easily caught by their competitors, and the site will get blacklisted.
2.) Stuffing of keywords – This is the most common black hat SEO technique. Here the webmaster inserts large amounts of keywords or phrases repeatedly without having any relevant meaning. Thus text is extremely uninteresting to read. They are usually placed in smaller fonts at the bottom of the page.
3.) Doorway pages - It is the most dangerous form of inserting a doorway page, simply to target specific keywords or phrases with little or no value to the user.
4.) Duplicate sites - Some webmasters create duplicate sites for their original site for website promotion purposes. They think that it would outrank their original website. This is a totally banned practice.
5.) Cloaking - This method refers to the use of many black hat SEO techniques simultaneously for submitting varied information to search engines, which are invisible to the visitors. They sometimes go undetectable but can be identified by the competitors, and will result in the banning of the website.
6.) Interlinking - There are multiple websites that are interlinked to each other for link popularity. This is a rather difficult tactics to be detected.
Yogesh Kuchhal
Friday, October 24, 2008
The Benefits of seo Training
The primary advantage of SEO Training is that it gives you access the SEO techniques you can apply yourself to achieve for a fraction of the cost of using an SEO consultant. As such, SEO Training is an effective and affordable way to achieve high search engine rankings.
SEO Training helps small businesses learn basic SEO skills to enhance the visibility of their websites in the search engines. There are a number of benefits offered by SEO Training. For example:
• SEO training provides your company and its staff with an understanding of the issues involved with, and the techniques required for, successful SEO. This means that SEO training will allow you and your company to optimise your website internally rather than paying a consultant to do it for you.
• SEO training also allows you to modify your website in accordance with company developments, whilst still maintaining its search engine ranking.
• SEO training gives you the necessary information to brief your web designers effectively to ensure that their design proposals do not harm your ranking potential.
SEO Training helps small businesses learn basic SEO skills to enhance the visibility of their websites in the search engines. There are a number of benefits offered by SEO Training. For example:
• SEO training provides your company and its staff with an understanding of the issues involved with, and the techniques required for, successful SEO. This means that SEO training will allow you and your company to optimise your website internally rather than paying a consultant to do it for you.
• SEO training also allows you to modify your website in accordance with company developments, whilst still maintaining its search engine ranking.
• SEO training gives you the necessary information to brief your web designers effectively to ensure that their design proposals do not harm your ranking potential.
Wednesday, July 9, 2008
Freelancing Service
http://yogeshtellwhatisseo.blogspot.com/ is a search engine marketing company based in Delhi (India) which provides it's services for SEO, website designing, search engine optimization, link popularity building, For Link Buy and Purchage, Email or Bulk Mail Program with technical skills to its clients. Our team is running this company on freelance / contract basis. As Freelancer SEO, our deliverables includes promotion in Google, Yahoo, MSN and all other major search giants.
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